This is a question, not a solution. What do you think inspires the child that wants to read, and holds back the child that doesn’t? There are so many factors that you can argue contribute to it, and, in theory, I know them all, but what is the reality?
Children model their parents, or can rebel against them. They do what they see around them. Often though, what they see around them devalues reading. When was the last time you picked up a book to read just for relaxation?
We reward our sports people. They get ticker tap parades, and the keys to cities. Did Patrick White get a parade when he won Australia’s only Nobel prize for literature?